Why Hunting Links When You Can Bring Them In?

Bringing traffic and links without the cost of much time and effort is made possible through link baiting. It was one among several strategies that black hat search optimizers do. Originally, its sole purpose is to drive more inbound links organically by a fabricated story or article that portrays unusual subject, event or place. Well, weirdness is easily invented so the activity is a no-sweat for unethical link baiters.

It was not until Matt Cutts, head of Google's Webspam team, agreed to adapt link baiting as one of white hat SEO strategies. As long as the material that serves as the hook presents only facts, then you're on your way to a successful white hat link baiter. Matt redefines link baiting from being a tool of fooling people into a tool that presents facts stuffed with interesting flavor through writing style. Writing style has something to do with word play or perhaps catchy title or headline which should be justified in the content of the article. Most of the time, link baiters attract traffic and links through headlines that are actually opposite when the entire article is read. However, such tactic works only once. The rest of your hooks must work on the facts of the content that are interestingly written. If you lack the craft of arranging ideas to make it more interesting, then try working on the subject. Researching helps a lot in order for you to have ideas needed in creating an article that evokes human interest. There are lots of factual articles that appear only as boring reportage. A skill in writing is really important to convert a boring reportage into a worth-reading piece. And then, make it a hook. No one will link to an article, of course, if it is not worth reading. Worth-reading means worth-linking.

Recently, link baiting has become a necessary craft that SE optimizers should learn much as the bloggers do. There are only two things to consider with regards to the content of a hook. It must either be funny or controversial. Controversial may either provoke or arouse curiosity to the readers. A hook, in other words, must itself be entertaining or else, it will just be a useless junk. With regards to the technical aspects, a hook must have quality content and capacity to bring in traffic and links. Rather than exhausting yourself in mining links, link baiting is, so far, the easier way of gaining links and traffic produced organically.