Things to do to Have a Good On-Page Optimization

On-page Optimization is very important to a website because it makes a major factor in search engine optimization. On-Page Optimization is the process of preparing actual pages for your website. The role of On-Page Optimization is to correct website design mistakes and rewrite the website's text content and Meta tags if and when necessary.

Things to do in Meta content:

• Page Title: 1-2 of the most important keyword phrases for your website should be included. Preferably, around 8 to 10 words or 70 to 90 characters including spaces.

• Meta Description Tag: Is insightful of the content on the page. Between 20 to 25 words or 250 characters including spaces is preferably used. The main keyword is included at the beginning of this tag.

• Meta Keywords Tag: It contains the keyword phrases that are also used in the copy of the page, Title tag, Meta description, and other tags. Adding plurals and common misspelling is also advisable.
  
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Things to do in Web Page Theme

• Filename: You should use the main keyword/ key phrase. In case of key phrase use "-" as separator (e.g. "file-name" and not "filename")

• H1, H2, H3 header text: This is simply means the definition of the font size. For SEO the order of importance is descending starting from 1. Using style sheets (css to define the size, font and color of the H tags) is advisable. 

• Bold Text/ Emphasis/ Strong/ Capitalized: These tags are used highlight portions of text which are more important.

• Alt Tags: Keyword relevant Alt tags give name to the images. If the browser cannot display images, these tags are displayed, and also explain the image to the search engines. 

• Title Tags for Tables: It serves similar purpose for the table as title tag does for the page.

• Internal Link Structure: Relevant content and consistently spread internal links helps in optimization and page ranking. 

• External Link Structure: You should be careful with the external links, you should only Link to a relevant websites because it might not be helpful to your PR. You do not want to send the spider away from your website unless it has seen enough.

 

Things to do in Keyword Density and Spread 

• First text on Page: Having keyword as the first word on the page it's a very helpful method. If the first word cannot be the keyword, have it in the first sentence or the first paragraph.

• Keyword Density: You should maintain 5- 8% keyword density on a webpage. Keyword density affects page ranking in almost all major search engines. 

• Keyword Spread: One should take care to have keywords throughout the webpage. First and last paragraphs are giving more importance for some search engines, while others read through the entire page.