the Search Engine Fight against Spamdexing

In web searches, a problem arises when site operators fill their Web pages with hundreds of irrelevant terms so search engines will register them among legitimate addresses. This process is called "spamdexing".

Spamdexing is spamming and indexing combined together. It engages in a variety of techniques, such as repeating extraneous phrases, to influence the relevance of resources indexed by search engines, in a manner inconsistent with the principles of the indexing system. In turn, search engine results turn insignificant as net browsers did not find the pages they are looking for.      

The prevalence of spamdexing way back in the mid-nineties makes the leading search engine at that time useless. A number of errors occur in search engine result pages as unwanted websites sprouts like mushrooms from nowhere. Most of these sites contain explicit and illegal materials. A number of endorsed products popped in an instant as net browsers click on a link making them embarrassed with the results at hand. Irrelevant sites make it to the top pages while the genuine ones are indexed perhaps on the seventh page. That would be strenuous to browse, right? The browsing experience is so upsetting which would defeat the main purpose of the internet in the first place.

But in the late 90s, an innovation in web searching arrives when Google combats keyword stuffing and other forms of spamdexing. An example of which is its PageRank link analysis system where it checks the relevance of a linked site to another. While in battling content spam, it checks the URL, Meta keywords, and body text of a site. Aside from those, its algorithms are also changed from time to time. Algorithms are highly confidential as they dictate the result in every search, yet, they are still not exempted from being spamdexed. These are just some of the methods employed by Google in order to bring back the relevance of search engines. From then, different methods had come on the surface in order to insure the usability of search engines. Though it is undeniable that spamdexing can still be felt, still, it's good to know that search engines companies are very aware of this and are very keen in devising methods to continually fight spamdexing and eventually eliminate it.