The power of Search Engine Optimization
has considerably improved the performance of many sites on organic search
listings. The efficiency of SEO in increasing the amount of traffic that a site
gets has impressed many. However, this is not the only technique used in social
media marketing.
The term Social Media
Optimization (SMO) was coined by Rohit Bhargava and is basically referred to as
the act of designing the website and optimizing it so that it would attract
internet users who are into Social Networking. SMO operates on the premise that
websites are to be made to look as attractive as possible so visitors would bookmark
them and eventually share them in other Social Networking Websites. This
technique seeks to optimize a site by implementing changes on both the design
and the content so that it can be more linkable and visible to social media
searches on custom search engines (such as Technorati). Highly optimized
websites become more visible when they get featured on blogs and podcasts.
There are five rules under Social
Media Optimization. These rules are: (1)
increase your linkability, (2) make tagging and bookmarking easy, (3) reward
inbound links, (4) help your content travel and (5) encourage
the mashup. The most common forms of social media optimization is the
addition of unique and valuable content, links, bookmarks and RSS feeds. Social Media Optimization analyzes the website traffic
objectives of their clients and provides strategic recommendations to expand
online reach and visibility.
The strategies used in SMO are quickly
gaining speed as the the availability of networks and affiliate programs
continue to expand, authorizing connections between like-minded folks to occur
more frequently. Most online businesses today have adopted this Internet
Marketing strategy because it clearly provides several bonuses. Social media
resources can provide great link popularity, bringing in more traffic and promoting businesses in a massive way.
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