kenneth: May 2008 Archives

Directory Submission is one of the most important methods of  link building because it assures a solid one way link back or backlink to your desired domain or sub domain. Automated services make search engine submission a snap, but directory submission is more difficult, and takes longer.

Human editors review each submission for quality content before

accepting it into the directory. The volume of new site submissions is so huge that they can afford to be selective. Increase the chances they'll choose you by submitting a first-rate site and following submission guidelines meticulously.

There are a lot of directories in the web, but the biggest directory project is the Open Directory Project (ODP), and/or called as the "Google Director".

 Most directories in the web have human editors and frown severely on multiple submissions, but if you have a big site with multiple categories, you can place your categories as sub domains and submit in different sections of the directory.

Directories offer a service, if a directory is good at listing, it creates traffic but if it's bad, it doesn't. Of course, directories need relevant listings from relevant websites. This is why some people find it hard to get listed. A lot of sites try to get listed on unpaid directories without being relevant. This will definitely make directory submission hard.

When to submit?

First thing to do before submitting your site is make sure your site is complete, links should be fully functioning, and most importantly,  all pages should have content. The content of the site should be "relevant" to the section you are listing for. Double check it if you can't find a category that explicitly describes your site, and go with the nearest descriptive terms.

If you submit your site, you should submit it to a directory site with good and relevant services. The more directories your site is linked to, the better for you. Most SEO consultants submit to hundreds of directories, and there are free resources that can help you (in a semi automated fashion) submit to thousands of websites. 

We know for a fact that content writing is the most important method in developing a website for your business company If the site's content is relevant and of good quality, chances are, you will meet the needs of your customers/ visitors; and eventually it will increase the traffic to your website in the Search Engine Optimization (SEO).

Content writing of a website is also the art of delicate balancing of targeted web content that can be helpful in the overall enhancement of the web business. After you develop a website for your company, we should develop it to have the proper content development which will aim to establish the firms' relation between the targeted web content and the equal increase in web business.

In an immediate context, a website's content writing has a direct relevance with the central theme of the website. It defines the space between the edges of loosely-focused content and the one that is too tightly focused. Since feasibilities' ultimate test of web business rests on 2 main supports, namely attracting traffic and conversion to sale, it is therefore necessary that a proper content writing should effectively address at least one of the two; but it is preferably both depending on the type of web business.

I have a sample of a travel-related site to better understand the concept of elegance in content writing. The website is of a travel agency whose business is to sell tour packages to interested travelers. The travel agency's web site pictorially describes all places where it arranges tour packages. It also narrates the important landmarks to visit in each destination, dealing briefly on historical events associated with each.

While at it, the travel agency's web site focuses on facilities and attractiveness of its tour packages, stressing on benefits in terms of cost and service vis-à-vis other agencies. The main goal of the web site is to convert its online viewers to willing customers, because that is how the travel agency will earn money in running its web business. In this case therfore, content writing is more twisted towards conversion to sale while attempting to attract traffic.

Obviously, content writing differs with each different central theme of a web site as well as the nature of the web business. In addition to the above scenario, a third possibility could be where the local crafts are being sold on the web site. It is a merchant website. And so after the web site has concisely described the place, the people who lives in it and their lives; it will need to branch out to showcase the crafts on sale which is its main activity.

The craft web site will have to maintain focus on converting visits to sales, because that is how it will run its web business. As can be seen, in this case, the central theme changes though the broad subject remains almost the same. It is unnecessary to say that, content writing for each web site will change in keeping with the central theme.