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Google, Yahoo!, and Microsoft are the leading search engines in global online marketing. Though it's a prevailing notion that Google is the first among these search engines, such issue has no place in this discussion as what will be tackled here is how the said internet tools index various sites in order for the latter to gain good rankings, notable traffic, and remarkable sales.  

The search results generated by these internet tools are aided by web crawlers also known as spiders. These software agents process data from the countless sites in the web. They create copies of visited web pages for eventual processing by search engines. This process is called "indexing" wherein pages are downloaded for fast search results.

            Initial stages of indexing include the listing of URLs which the spider subsequently crawls on or visits.  This list is termed as "seeds". As the spider crawls on these URLs, it identifies the hyperlinks and stores them in the list of URLs to be visited known as "the crawl frontier". Hyperlinks and URLs saved in the frontier are recursively visited based on a set of policies adopted by search engines.

            The search process is guided by algorithms. It is a sequence of instructions that guides calculation and data processing. Algorithms in search engines are changed from time to time because when webmasters uncover the sequence in algorithms, it enables them to manipulate search results at the prejudice of others. With the constant alteration of algorithms, unscrupulous webmasters are hampered from doing illegal manipulation in SERPs, and relevant search results are insured.

            Generally, indexing of web sites and pages are automatic. The spider randomly navigates within the web and visits all sorts of web sites. However, there are search engines that have paid submission service such as Yahoo!. Such service guarantees inclusion in the database but does not guarantee particular rankings in search engine result pages. In fact, Yahoo!'s paid submission service draws plenty of criticisms from advertising companies and competitors.  Hence, it is still advisable to optimize a site to make it to the rankings rather than employing paid submission services because the results of the latter is short term in nature and is not practical in terms of cost-effectiveness.

            Indexing, spiders, and algorithms, among others- these are the basics in processing a site and its pages for search engine visibility. It is essential to point out though that search engine crawlers may look at so many different factors, not affected by those mentioned above, when crawling on a site. Not all pages are indexed by search engines. Distance of pages from the site's root directory can also be a factor as to whether or not the pages get crawled and evaluated. Therefore, to rank high in leading search engines, the best option is still to make a winning website that is optimized with acceptable SEO techniques, designed with interactive features, and written with information-rich content. 

Let me first discuss what Black Hat SEO is all about. Black Hat SEO is usually defined as techniques to get higher search rankings in a wrong or what search engines consider to be the illegal way. It usually includes one or more of the following characteristics: It directly creates a poor user experience because its process breaks search engine rules and regulations, unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

In reality, many companies are using this method to increase rankings, trying to confuse spiders and search engine algorithms, and at that, some webmasters don't even know that their formulated technique to increase rankings is "black hat".

The black hat SEO practices will only provide short-term gains in terms of rankings, and if discovered to be utilizing these spammy methods on your Web site, can run the risk of being penalized by search engines.

There are some techniques to avoid Black Hat SEO. First, keyword stuffing: packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Second, doorway pages: basically, doorway page is a "fake" page that the user will never see. It is merely for search engine spiders and attempts to trick them into indexing the site higher. Third is invisible text: putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. It's not a good way to attract searchers or search engine crawlers.

The tricks above have already worked, temporarily giving sites higher search rankings; that is, until these same sites get banned for using unethical practices.

It is important to learn more high-quality SEO techniques to avoid the risk of being penalize by search engines, as well as to be fair to others. Make use of efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.

Having a website optimized in Search Engines is not that easy. Changes are permanent to the website itself, which, once implemented rarely has to be revisited.  The cost might be broadly split into two. First, all onsite changes must be completed. It will entirely depend on the changes of the current site set-up. It also includes things such as changes to the coding of the pages and internal linking structure. Always involved are the title tags and Meta data and sometimes include minor changes to the content. We know that content is a very important method to be optimized in SERP. So, you must put something unique or good on your website content to be optimized. 

Second, money is necessary for the on-going optimization campaign to see quick results on your website optimization in SERP's, The core is a very carefully targeted link building campaign that not only builds trust for your site within the internet, but also educates the search engines to your website's relevance to the search terms to be able to get good ranking.

The financial plan does not depend on the size of your website; often, a nice large site costs less to rank than one that is too small. The price will completely depend on the strength of your competitors, the amount of search terms, and the state of your website.  An old website with a medium level of difficulty may cost a greater amount of money.

Actually, the only cost involved for optimizing your site is time and generating quality content for your website. If you have these, money is not necessarily needed.

Google has presented its latest method of ranking well in the Google's search result page, the click through rate (CTR). I believe many will be happy about Google's latest method. Click through rate is a process which ranks the paid search results, which is why Google decided to use this kind of method.  It was originally exclusively used in regular search results or organic search results. This is a really good system because the more clicks an ad gets, the higher it will be ranked in the search results.

Is it worth it to consider CTR?

The click results from top 10 are all have similar click partners. A certain percentage of web surfers click on the first result, fewer people click on the second result, even fewer people click on the third result, etc.

In general, the distribution of clicks on the different search results is similar for all keywords. For example, the usual number of clicks on results 1 to 10 is from top to bottom. 1 is the top and 10 is the bottom. But if one web page in the search result received an unusually high number of clicks then Google could easily find that out.

Another example, result number 6 receives more clicks than the average number of a number 6 result, so it means result number 6 is appealing to many users for some reason. Google of course wants to return the best and most attractive search results. The more clicks on a search result, Google might decide to give that page a higher ranking on the result pages.  

For this reason, Google would rank eye-catching web pages higher, and at the same time searchers would be happier with the search results. As usual, a website that has good quality content, obtains more benefits.

Getting into Search Engine Optimization (SEO) has become one of the most performed tasks in the internet today. It gives business a new and easier way to be successful. The main purpose of SEO is to generate traffic; more traffic means more chance of getting customers. Driving traffic to a website is a long process that requires constant work and dedication.

One way of getting traffic is one-way linking. It is considered as best method in optimizing a website. The said method does not require any payment at all, but only time and effort.

Ways of Getting Free (One-Way) Links

1. Social Bookmarking 

Social bookmarking allows the user to store the links of their site to a webpage. Thus, other individuals with the same interest can easily look for the site by simply keying the right tags when searching. As your site is being bookmarked by other individuals, the chance of getting more traffic is only a step away.

2. Blog Submission 

In SEO, blog somehow gives customers the information or references about a certain website. Links are often put in a blog article content to drive visitors directly to your website when the hyperlinked text is clicked. It give visitors the benefit to link to it and leave a comment.

3. Press Release Submission

A press release or press statement is a recorded statement for making announcements. Its purpose is to provide announcements, information's for new product launching, services, news and others about a company or business.

4. Free Directory Submission 

One-way linking can also be done by submitting your website to free directories. Be cautious and keep in mind to only submit your site to relevant categories. Avoid the top enemy of SEO--the link farms. A submitted website is later evaluated manually to determine its relevance. It usually takes a week or months to know if your site is approved or rejected.

 is a process or strategies for search engine optimization. It is done off the pages of a website to improve and maximize its performance in the search engines for target keywords related to the page content.

Basically the concerns of off-page optimization are page rank and link popularity.

Page rank indicates the importance of a website based on its popularity in search engine. The most important pages on the internet are websites or pages with the most links leading to them. Page ranking is considered voting because links or what we called as backlinks, where a page linking to another website, are measured as votes.

Link popularity is directly proportional to quantity and quality of a website, linking to specific websites in the World Wide Web. There are other methods of linking strategies that are considered in off-page optimization. These include:

• Public Relation is a practice of promoting a favorable image of an organization.
• Article Distribution is the act of submitting your articles through various websites or destinations but not limited to article sites, article email groups and non-article sites accepting special and specific articles.
• Social Networking is useful in popularizing your website via sites like Digg, Faves, Delicious, Slashdot, Face book and etc.
• Link Campaign is a complex strategy, consists of exact elements, provided to supply web site with quality inbound links, monitoring and analyzing them.
• Directory Listings is a process of submitting your website links to specific category listings.
• Link Exchange is the process of exchanging reciprocal link or links swapping. By doing this, your website traffic and link popularity increase.
• Blogging is also a helpful in online marketing by blogging the keyword contents of your web site.
• Forum Posting offers advertising thread, it means promoting your website by posting the link or url of your website. Posting regularly in different forum sites, especially SEO forum sites, and properly utilizing the signature tags, you can also generate much needed back links to your web page which helps with search engine optimization for your site.